Kagocel® − THE №1 BRAND IN RUSSIA®
20.12.2023
Binnopharm Group's brand Kagocel® is the winner of the contest THE №1 BRAND IN RUSSIA® in the nomination “Medical Products. Antiviral drug”.
The awarding ceremony for the winners of the contest THE №1 BRAND IN RUSSIA® took place on December 15, 2023 in the State Kremlin Palace.
Anton Fedosyuk, Marketing Director of Binnopharm Group: “The victory of our brand in the contest THE №1 BRAND in RUSSIA® means, firstly, that the drug really works and benefits patients. Secondly, that the consumer knows Kagocel® well, uses it, likes and trusts it. This is the ideal set that any drug manufacturer strives for. The team managing the brand has done and continues to do the great work on a daily basis to ensure that Kagocel®, absolutely deservedly, remains the drug of choice for patients. And, of course, I would like to thank everyone who voted for the brand. The support of the people for whom we work is very important to us”.
THE №1 BRAND IN RUSSIA® is a system for evaluating and using brands on a national scale, which objectively determines the picture of Russians' preferences in the consumer market for goods and services. Since 1998, more than 10 million people have participated in the voting for consumer market leaders.
Voting is conducted annually on THE №1 BRAND® website, as well as in social networks. The contest categories are carefully selected based on consumer market research so that the goods and services represented in the category are mostly branded, have national distribution and are popular among the country's residents.
The awarding ceremony for the winners of the contest THE №1 BRAND IN RUSSIA® took place on December 15, 2023 in the State Kremlin Palace.
Anton Fedosyuk, Marketing Director of Binnopharm Group: “The victory of our brand in the contest THE №1 BRAND in RUSSIA® means, firstly, that the drug really works and benefits patients. Secondly, that the consumer knows Kagocel® well, uses it, likes and trusts it. This is the ideal set that any drug manufacturer strives for. The team managing the brand has done and continues to do the great work on a daily basis to ensure that Kagocel®, absolutely deservedly, remains the drug of choice for patients. And, of course, I would like to thank everyone who voted for the brand. The support of the people for whom we work is very important to us”.
THE №1 BRAND IN RUSSIA® is a system for evaluating and using brands on a national scale, which objectively determines the picture of Russians' preferences in the consumer market for goods and services. Since 1998, more than 10 million people have participated in the voting for consumer market leaders.
Voting is conducted annually on THE №1 BRAND® website, as well as in social networks. The contest categories are carefully selected based on consumer market research so that the goods and services represented in the category are mostly branded, have national distribution and are popular among the country's residents.
