Maxilac® is the best product according to the Moms' Choice 2023 award

Binnopharm Group's Maxilac® brand with the project Circle of Care won the Best Product nomination according to the results of the popular vote of the Moms' Choice 2023 award. 

The Circle of Care is an educational project that helps young parents to get rid of anxiety by getting answers to worrying questions that arise in families with the arrival of a baby. The special Internet page contains thematic webinars, articles, memos and answers to users' questions from pediatric neonatologist, clinical perinatal psychologist, obstetrician-gynecologist, and breastfeeding consultant.

Ekaterina Slavgorodskaya, Director of Promotion and Sales Department of Binnopharm Group: «Open voting, in which more than 150 thousand moms from all over Russia took part, showed that the Maxilac® brand is trusted by the most demanding audience, and our special projects aimed at supporting young parents are practical helpers for families with children. Binnopharm Group not only produces qualitative products, but also cares about creating useful content for consumers».

The Moms' Choice award gives an opportunity to openly evaluate projects, products and services created for parents and children. This year, respondents distributed votes among 25 participants in five nominations: «The Best Product for Mothers and Children», «The Best Product for Future Mothers», «Novelty of the Year», «Mother's Helpers», and «The Most Significant Social Project».