Maxilac® is the Brand of the Year according to the Green Cross® Award
16.08.2023
New generation synbiotic Maxilac® from the portfolio of the leading Russian pharmaceutical company Binnopharm Group won the Green Cross® 2023 professional award in the category «Brand of the Year», the nomination «Biologically active additive».
The selection of nominees and voting were based on the opinions of both leading managers of pharmacy chains and pharmacists from all over the country.
Maria Bogomolova, Marketing Director of Binnopharm Group: «The Green Cross® Award won by one of our leading brands is worthy and well-deserved. It is especially pleasant that it was assessed by the experts who witness and objectively determine the success of the product among consumers. Maxilac® won in a highly competitive group of probiotics, which evidences that consumers note its quality, distinguish it among other products, and return to pharmacies for it. Binnopharm Group team has greatly contributed to this success. Our team actively promotes company's brands among consumers, ensures their awareness and high turnover in pharmacies».
The Green Cross® Pharmaceutical Award is one of the most prominent awards of the pharmacy community, which allows identifying the best pharmacy chains, pharmaceutical companies, distributors, professional media, representatives of the pharmacy community, and pharmaceutical brands. In 2023, the award is held for the ninth time. Green Cross® includes 27 nominations, 1,200+ members of the expert council, 200+ pharmacy chains, and 25+ distributors.
The selection of nominees and voting were based on the opinions of both leading managers of pharmacy chains and pharmacists from all over the country.
Maria Bogomolova, Marketing Director of Binnopharm Group: «The Green Cross® Award won by one of our leading brands is worthy and well-deserved. It is especially pleasant that it was assessed by the experts who witness and objectively determine the success of the product among consumers. Maxilac® won in a highly competitive group of probiotics, which evidences that consumers note its quality, distinguish it among other products, and return to pharmacies for it. Binnopharm Group team has greatly contributed to this success. Our team actively promotes company's brands among consumers, ensures their awareness and high turnover in pharmacies».
The Green Cross® Pharmaceutical Award is one of the most prominent awards of the pharmacy community, which allows identifying the best pharmacy chains, pharmaceutical companies, distributors, professional media, representatives of the pharmacy community, and pharmaceutical brands. In 2023, the award is held for the ninth time. Green Cross® includes 27 nominations, 1,200+ members of the expert council, 200+ pharmacy chains, and 25+ distributors.
