Three Binnopharm Group brands received the Product of the Year 2023 award
Three brands of Binnopharm Group received statuettes Product of the Year 2023. Venatonic Venarus® won in the category «Varicose veins, domestic manufacturer», antispasmodic Neobutin® was recognized for innovation in the category of children's antispasmodics for the gastrointestinal tract, symbiotic Maxilac® earned the trust and choice of consumers in the category «Dietary supplements for the restoration of gastrointestinal microflora».
The XXV anniversary award ceremony of the National Award for Success Product of the Year 2023 was held on November 22, 2023 in the concert hall Mir.
This year's Product of the Year Award was the fourth for Venarus® and the second for Neobutin® and Maxilac®.
Ekaterina Slavgorodskaya, Director of Promotion and Sales Department of Binnopharm Group: «For several years in a row, our brands have received the «Product of the Year» award. First of all, this is a well-deserved recognition by the consumer, as well as a high appreciation of the entire team work. Despite the fact that the drugs are bestsellers of Binnopharm Group and are well known in the market, their potential will still be revealed, they will continue to benefit patients and receive awards».
The national award Product of the Year is held in Russia for the 25th year. This award is given to the most popular mass-market goods. The scale and significance of the award play an important role in the minds of consumers. Today, the Product of the Year Award is well known in all regions of the country, as the recognition of the contest is determined by the geography of the participants and their significant role in the development of the consumer market in Russia.