Binnopharm Group announces appointment of director of sales and marketing
As part of structural changes at the pharmaceutical company Binnopharm Group, Roman Dulesov has been appointed Director of Sales and Marketing. Roman will report directly to the General Director of Binnopharm Group, Andrey Potapov, and will focus on developing the company's marketing function, advancing the product portfolio, and enhancing the efficiency of the commercial model and sales operations.
Roman Dulesov's area of responsibility includes building an integrated sales and marketing model, improving the commercial performance of the product portfolio, and strengthening the company's market position in key segments.
Roman Dulesov brings extensive international experience in sales, marketing, and commercial development. Previously, he held senior positions at Nizhpharm (STADA), L'Oréal, Jacobs Douwe Egberts, Mondelez, and PepsiCo, where he was responsible for developing commercial functions, driving strategic transformations, managing sales, and executing large-scale business projects in both the Russian and international markets.
Roman Dulesov holds a Candidate of Economic Sciences degree and graduated from Ural Federal University with a specialization in World Economy and Management. He has also completed additional training in general management, finance, and the pharmaceutical industry.
His experience in building effective commercial models, developing marketing strategies, and managing large teams will help strengthen the commercial function of Binnopharm Group and ensure the company's continued growth in both local and international markets.
